About six months ago I decided to write a book. As an ad agency principle, on a daily basis I get to see business people of all sorts try to "play" graphic designer. Our wonderful world of ever evolving technology has given almost every person the opportunity to dabble in this medium.

Sometimes, those who are dabbling in design tend to miss out on some basic principles, no matter what type of program they are using (or how expensive it was). This blog is designed to serve as a testing ground for my book, and a help guide for the non-designer folks out there. We'll be exploring basic principles of layout and typography, branding and design, and ultimately applying it directly to the things closest to my heart... handcrafted goods.